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technology Sat, Jun 13, 2026, 09:10 PM UTC · 22h ago

iPhone Ultra Price: How Apple’s Foldable Protects The iPhone 18 Pro - Forbes

iPhone Ultra Price: How Apple’s Foldable Protects The iPhone 18 Pro - Forbes

With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.

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